Make (Integromat) - Visual Automation Platform

Make (formerly Integromat) is the leading visual automation platform that connects 1,500+ apps and services without coding. Build sophisticated workflows, automate business processes, and integrate systems seamlessly with the intuitive drag-and-drop interface.

What is Make (Integromat) and how does it work?

Make (formerly Integromat) is a visual automation platform that connects over 1,500 apps and services, enabling businesses to create sophisticated workflows and automate repetitive tasks without coding through an intuitive drag-and-drop interface.

Why Make is Essential for Modern Business Automation

Make has established itself as the premier visual automation platform for organizations requiring sophisticated workflow automation beyond simple trigger-action sequences. Unlike basic automation tools that connect apps with linear workflows, Make enables complex business process automation with branching logic, data transformation, error handling, and advanced scheduling capabilities that mirror enterprise software development practices. The platform's visual approach to automation democratizes complex integration development, allowing business users to create sophisticated workflows that previously required custom development teams and significant technical resources. Make's impact on organizational efficiency is transformative, with users reporting 70% reduction in manual tasks, 85% improvement in data accuracy, and 60% faster business process execution. The platform's ability to handle high-volume operations (up to 1 million operations per month in enterprise plans) while maintaining reliability and performance makes it suitable for mission-critical business processes. As businesses increasingly rely on multiple SaaS applications and need real-time data synchronization, Make provides the integration backbone that enables true digital transformation, allowing organizations to create unified business ecosystems where data flows seamlessly between applications, eliminating silos and enabling data-driven decision making across all departments and business functions.

Key Benefits of Make (Integromat)

Reduce manual data entry by 85% through automated data synchronization between applications and systems

Improve process efficiency by 70% with complex workflow automation that handles conditional logic and branching scenarios

Decrease human errors by 90% through automated data validation, transformation, and quality checks

Save 15-25 hours per week per employee by automating repetitive tasks and business processes

Accelerate business processes by 60% with real-time automation and instant data synchronization

Reduce integration development costs by 80% compared to custom API development and maintenance

Increase data accuracy by 95% through automated data transformation and validation rules

Improve customer response times by 75% with automated customer service and support workflows

Scale operations without proportional staff increases through automated process handling

Enhance business agility by 50% with rapid workflow modification and deployment capabilities

Reduce IT dependency by 70% enabling business users to create and modify automation workflows

Improve compliance by 85% through automated audit trails, data logging, and process documentation

Increase revenue by 25% through automated lead nurturing, customer onboarding, and sales processes

Reduce operational costs by 40% through automation of administrative and support functions

Improve team productivity by 65% by eliminating context switching between multiple applications

Enhance data visibility by 80% through automated reporting and dashboard updates across platforms

Make (Integromat) Key Features

Visual Scenario Builder - Drag-and-drop interface for creating complex automation workflows with conditional logic, loops, and branching scenarios

1,000+ App Connectors - Pre-built integrations for popular applications including Salesforce, HubSpot, Shopify, Google Workspace, Microsoft 365, and hundreds more

Advanced Data Transformation - Built-in data manipulation functions including text processing, mathematical operations, date/time formatting, and JSON parsing

Conditional Logic & Routing - Sophisticated if-then logic, filters, routers, and aggregators for complex decision-making workflows

Error Handling & Recovery - Automatic error detection, retry mechanisms, fallback scenarios, and detailed error logging for reliable automation

Real-time Execution - Instant trigger processing with webhook support for immediate response to events and data changes

Scheduled Automation - Flexible scheduling options including cron expressions, interval-based execution, and time-zone aware scheduling

HTTP/REST API Integration - Universal API connector for integrating with any web service or application through custom HTTP requests

Data Storage & Variables - Built-in data stores for temporary and persistent data storage with variable management across scenarios

Team Collaboration - Shared scenarios, team workspaces, user permissions, and collaborative development environments

Advanced Monitoring - Comprehensive execution logs, performance analytics, operation usage tracking, and real-time scenario monitoring

Custom Functions - JavaScript execution environment for custom data processing and advanced transformation logic

Webhook Management - Instant webhooks for real-time triggers with automatic payload processing and response handling

File Processing - Advanced file handling including conversions, uploads, downloads, and batch processing capabilities

Database Integration - Direct connections to MySQL, PostgreSQL, MongoDB, and other databases for data synchronization

Email Automation - Advanced email processing including parsing, sending, attachment handling, and template management

Multi-step Workflows - Complex scenarios with multiple triggers, parallel processing, and synchronized execution paths

API Rate Limiting - Intelligent rate limiting and throttling to respect API limits while maximizing throughput

Template Library - Pre-built scenario templates for common use cases and industry-specific automation workflows

Make (Integromat) Pricing and Plans

Free Plan: 1,000 operations per month with core features including unlimited scenarios, all integrations, and basic support

Core Plan: $9 per month for 10,000 operations including advanced features, premium support, and priority processing

Pro Plan: $16 per month for 10,000 operations with advanced data operations, custom functions, and premium integrations

Teams Plan: $29 per month for 10,000 operations including team features, user management, and advanced collaboration tools

Enterprise Plan: Custom pricing starting at $299 per month for high-volume operations, dedicated support, and enterprise features

Operation Overages: $1 per 1,000 additional operations across all paid plans with automatic scaling

Premium Apps: Additional costs for enterprise applications like Salesforce Enterprise, Microsoft Dynamics, and specialized business tools

Professional Services: Implementation and training services starting at $150 per hour for complex scenario development

High-Volume Discounts: Volume pricing available for organizations requiring 100,000+ operations per month

Annual Billing: 10% discount on all paid plans when billed annually instead of monthly

Data Transfer Limits: Additional charges may apply for high-volume data transfer exceeding standard allowances

Priority Support: Enhanced support options with faster response times available as add-on service

Custom Development: Professional services for complex integrations and custom connector development

Training Programs: Certification and advanced training programs available for team skill development

Enterprise Security: Additional security features and compliance options available for enterprise customers

Getting Started with Make (Integromat) Implementation

Account Setup: Create Make account and connect initial applications with proper authentication and permission configuration

Use Case Identification: Map current manual processes and identify high-impact automation opportunities with clear ROI potential

Template Exploration: Browse Make's template library to find pre-built scenarios matching your business processes and use cases

First Scenario Creation: Start with simple two-app integration to understand the platform mechanics and visual workflow builder

Data Mapping: Configure data field mapping between applications ensuring proper data transformation and validation

Testing & Validation: Thoroughly test scenarios with sample data to verify correct operation and error handling before production deployment

Error Handling Setup: Implement comprehensive error handling including retry logic, fallback actions, and notification systems

Monitoring Configuration: Set up execution monitoring, alerts, and reporting to track scenario performance and operation usage

Team Training: Provide training for team members on scenario creation, maintenance, and troubleshooting best practices

Scaling & Optimization: Monitor operation usage, optimize scenarios for efficiency, and plan for growth with appropriate plan upgrades

Frequently Asked Questions

How much does Make (Integromat) cost?

Make offers a free plan with 1,000 operations per month, and paid plans starting at $9/month for 10,000 operations (Core plan). Pro plan costs $16/month, Teams plan is $29/month, and Enterprise plans start at $299/month. Additional operations cost $1 per 1,000 operations. Annual billing provides 10% discount on all paid plans.

What's the difference between Make and Zapier?

Make (Integromat) offers more advanced automation capabilities with visual workflow building, conditional logic, data transformation, and error handling, while Zapier focuses on simpler trigger-action automations. Make provides better value for complex workflows with more operations included in plans, while Zapier offers easier setup for basic automations and has a larger app ecosystem.

Can Make handle complex business processes?

Yes, Make excels at complex business process automation with advanced features like conditional routing, loops, data aggregation, error handling, and multi-step workflows. The platform supports sophisticated logic including if-then scenarios, data transformation, parallel processing, and custom functions that can handle enterprise-grade automation requirements.

What applications does Make integrate with?

Make offers 1,000+ pre-built app connectors including Salesforce, HubSpot, Shopify, Google Workspace, Microsoft 365, Slack, Trello, Airtable, and many more. The platform also provides universal HTTP/API connectors for integrating with any web service, plus database connectors for MySQL, PostgreSQL, and MongoDB.

Is Make suitable for non-technical users?

Make uses a visual drag-and-drop interface that makes it accessible to non-technical users, though it's more complex than basic automation tools. Business users can create sophisticated workflows without coding, but complex scenarios may require some technical understanding. The platform offers extensive documentation, templates, and training resources to support user adoption.

How reliable is Make for mission-critical processes?

Make provides enterprise-grade reliability with advanced error handling, automatic retries, execution monitoring, and detailed logging. The platform offers 99.9% uptime SLA for enterprise plans and includes features like scenario versioning, rollback capabilities, and comprehensive monitoring tools for mission-critical automation workflows.

Can Make process large volumes of data?

Yes, Make can handle high-volume data processing with enterprise plans supporting up to 1 million operations per month. The platform includes data aggregation, batch processing, and intelligent throttling to manage API rate limits while processing large datasets efficiently. Custom volume pricing is available for extreme high-volume requirements.

Does Make offer real-time automation?

Make supports real-time automation through instant webhooks, API polling, and trigger-based execution. Scenarios can respond immediately to events like new records, form submissions, or status changes. The platform also offers scheduled automation with flexible timing options including cron expressions and interval-based execution.

What kind of support does Make provide?

Make offers comprehensive support including detailed documentation, video tutorials, community forums, and template library. Paid plans include email support with priority levels, while enterprise customers receive dedicated support channels. Professional services are available for complex implementations and custom development needs.

Can Make integrate with custom applications and databases?

Yes, Make provides universal HTTP/API connectors for integrating with any web service or custom application. The platform also offers direct database connectors for MySQL, PostgreSQL, MongoDB, and other databases. Custom webhooks and API endpoints enable integration with proprietary systems and internal applications.

How does Make handle data security and privacy?

Make implements enterprise-grade security with data encryption in transit and at rest, OAuth authentication, API key management, and compliance with GDPR and other privacy regulations. The platform operates in secure data centers with regular security audits and offers additional security features for enterprise customers.

What are the limitations of Make's free plan?

Make's free plan includes 1,000 operations per month, unlimited scenarios, access to all integrations, and basic features. Limitations include no premium app access, limited advanced features, standard support only, and operation restrictions. The free plan is suitable for personal use and small-scale automation testing.

Can teams collaborate on Make scenarios?

Make offers team collaboration features including shared workspaces, user permissions, role-based access control, and collaborative scenario development. Teams can share scenarios, manage user access, track changes, and coordinate automation development across multiple team members with proper governance controls.

How does Make compare to Microsoft Power Automate?

Make offers more sophisticated visual workflow building and better value for high-volume operations, while Power Automate provides deeper Microsoft ecosystem integration and AI features. Make excels in complex automation scenarios and third-party integrations, while Power Automate is better for organizations heavily invested in Microsoft 365 and Azure services.

What training resources are available for Make?

Make provides extensive training resources including step-by-step tutorials, video courses, documentation, template library, community forums, and certification programs. The platform offers both self-paced learning and instructor-led training options, plus professional services for complex implementation guidance and best practices.

Can Make handle file processing and document automation?

Yes, Make includes advanced file processing capabilities including file uploads/downloads, format conversions, document generation, PDF processing, image manipulation, and batch file operations. The platform can automate document workflows, process attachments, and handle various file formats across different applications.

How does Make pricing scale with business growth?

Make's pricing scales smoothly with business growth through operation-based billing and plan upgrades. Organizations can start with lower-tier plans and upgrade as operation volume increases. Enterprise plans offer custom pricing for high-volume usage, and additional operations can be purchased as needed without service disruption.

What monitoring and analytics does Make provide?

Make offers comprehensive monitoring including execution logs, performance analytics, operation usage tracking, error reporting, and scenario performance metrics. Users can monitor automation health, track efficiency gains, identify optimization opportunities, and receive alerts for failures or performance issues.

Can Make replace multiple automation tools?

Make can potentially replace multiple specialized automation tools due to its comprehensive feature set including workflow automation, data integration, file processing, API management, and business process automation. However, evaluation should consider specific use cases, existing tool investments, and team expertise before consolidation decisions.

How quickly can new automations be deployed in Make?

Simple automations can be deployed in Make within hours using templates and pre-built connectors. Complex business processes may take days to weeks depending on integration complexity and testing requirements. Make's visual interface and extensive template library significantly accelerate deployment compared to custom development approaches.

Does Make support mobile access and management?

Make provides mobile-responsive web interface for scenario monitoring and basic management from mobile devices. While there's no dedicated mobile app, users can view execution logs, monitor scenario performance, and receive notifications through mobile browsers. Full scenario development is optimized for desktop environments.

What industries and use cases work best with Make?

Make works across all industries but excels in e-commerce (order processing, inventory sync), marketing (lead nurturing, campaign automation), customer service (ticket routing, response automation), and operations (data synchronization, reporting automation). Any business with multiple SaaS applications and repetitive processes can benefit from Make's automation capabilities.